LBEF RESEARCH JOURNAL OF SCIENCE, TECHNOLOGY AND MANAGEMENT

Author(s):Barsha Thapa, Suman Bhattacharya

Abstract:The emergence of digital technologies has significantly transformed the financial landscape, particularly in money transfer. This study delves into the correlation between consumer risk perception and digital money transfer technology. Through a comprehensive examination of various factors, including trust, caution, demographic influences, customer involvement, and financial inclusion, this study aims to uncover the intricate dynamics that shape individuals' risk perceptions in relation to these technologies. The topic of consumer perceptions of digital money transfer technology is complex and requires a comprehensive study. This study used statistical and qualitative techniques to gather data and gain a holistic understanding of the subject. The research team analyzed data collected from 343 participants using various numeric methods, including descriptive statistics, correlation contemplations, normality testing, and multiple regression analysis. The results revealed the critical factors influencing consumer risk perception related to digital money transfers. The study emphasizes the importance of trust-building, education for diverse demographics, customer engagement, and financial literacy, as these variables significantly impact consumer perception. The findings have significant implications for businesses seeking to maximize consumer adoption and usage of these technologies.

Keywords:Digital money transfer, consumer risk perception, trust, demographic factors, customer involvement, financial inclusion, technology adoption.